Their Story…

After many years of living in this home and lovingly taking care of it, this family decided it was time to make a change. They were ready to downsize and enjoy low maintenance living.

We began the conversation in the Fall of 2023. Answering questions like…

  • Where would they move?

  • What’s the process for listing in the current market?

  • What’s the best timing and strategy for listing?

  • What they could expect in terms of amount of time on the market and competitive pricing?

  • Do we move first or list first?

  • How do we accomplish their desired goals?

We developed a strategy and a timeline that they were comfortable with and that met their needs.

Fast Forward To February 2024

The time had arrived! Their new house was nearing completion. Their Wellington home was listed as a “Coming Soon” listing allowing the marketing to begin with showings starting 3-weeks later. And boy did the marketing begin!

Of course, we utilized the normal tools and techniques like yard signs (I’m sure y’all saw them driving by), MLS listings, and pushing it out on the real estate sites, but we also implemented the customized 8-Step Marketing Plan that I developed specifically for this home and focused on the hyperlocal Short Pump market. This was the secret sauce to:

  • Having a full day of showings by local realtors

  • Welcoming 63 Open House guests on Friday evening from 5 PM to 7 PM

  • Receiving a total of 5 offers all above asking

  • Being under contract within 26 hours of when showings began

  • AND MOST IMPORTANTLY… Meeting and exceeding my client’s expectations.

Thinking About Selling & Want To Know More About The Customized 8-Step Marketing Plan?